Kalandia Business and Marketing Center

Posts Tagged ‘Twitter’

Email marketing – start using email marketing NOW!

It’s a fact; email marketing is extremely cost effective and perhaps the single most powerful marketing tool available to small businesses. This is because it provides predictable results and costs little or nothing to use!

Here are just a few things for you to consider, before you start using email marketing.

First off, I strongly recommend that you build your own email database (or e-list) rather than buying one from one of those list broking companies. The best way to start building your subscriber list, is to ask all your existing clients and contacts if you can have their email address! Then, ask if you can contact them from time to time via email with a newsletter or special offers or announcements. This will get you your initial list and give you something to get started with.

The best way to gather email addresses is via your website or blog. You need to make it as easy as possible for people to give you their email details, and offer them something valuable in return for joining your subscriber list. For example, when I was writing my newsletter, I used to offer a free ebook. I advise that you only ask for people to give you their email address and not their whole life story. Make sure you let people know you will never, ever pass on their email details to ANYONE!

Quality is key, so ONLY send people valuable information (like this top 10 guide) or a genuine special offer. I also recommend you only send one message every 7 to 14 days. That’s what I did with my newsletter, because people hate being inundated with information; even if it’s great information! As a direct result, very few people asked to be removed from my subscriber list and it grew very quickly.

Finally, you must ask your readers to forward your emails on to their contacts. If the content is good enough, they will – but never assume anything, always ask them (nicely.)

I also recommend you learn and abide by the rules governing email marketing in your country.

1. Give people something for free and they will feel obligated to return the favor

When you help someone, it creates a natural desire to return the favor. As a web designer, provide helpful tips on your blog, participate in forums offering advice and helping non-designers, share ideas on Twitter. In doing so, you’ll not only build trust, but also develop relationships with potential clients.

2. Give potential customers a taste of your offerings

Offer free themes or templates with an easy upgrade to “pro” versions. Provide free stock graphics that hint at potential identity or branding packages while demonstrating your creativity. Just be sure to make it good. When users are excited about the base product, they are much more likely to upgrade.

3. Make it “Extra Special”

Don’t just offer lemonade. Put in that extra sprig of mint. Make everything you do something “extra special” and clients will take notice. Not only will they come back for more, they’ll tell their friends.

4. Don’t Be Afraid to Tell Your “Neighbors” (Network!)

One of the first things my daughter did when she opened her stand was run next door and tell the neighbor. After getting his lemonade, he called two other neighbors to tell them about the lemonade stand – both of whom came right over with “donations”. Don’t be afraid to tell friends and colleagues about your services. You never know, they may talk to your next big client later that day.

5. Do What You Need to Do to Be Seen

It wasn’t enough to just put up a sign. My daughter’s advertising consisted of jumping up and down screaming “free lemonade” at passing cars. While it might seem extreme, it worked. How are you “screaming” about your business?

evidence that the power to need a social media marketing and branding is very effective at all! through this paper I try to share with you tips on Facebook marketing is the basic you should consider

Personalize YOUR PROFILE

Your profile is an area of ??opportunity for the event to introduce who you are / brand / business. You can tell who you are and what you are doing here. If the field that you offer is the design of your profile photo may also have to reflect the services you provide, if you are a photographer you would have to reflect your profile photo. Others again, if your business is a trainer / finance professional services, etc. you may need menampangkan your profile photo with a more formal, a suit may also be better.

Your profile must clearly define who you are! on facebook you are given a chance to show off where your previous college or achievement2 what you’ve got to create a trust that is useful to be taken into consideration your potential clients.

Surely you agree with me that it REJEKI RELATIONSHIPS carrier not a myth! as the marketer of course you have many associate with various circles. Well just as it was doing business in cyberspace you have a lot to hang out! SOCIAL MEDIA is here to facilitate your excess to hang out in cyberspace .. build trust also must be very necessary .. add friend / add friend every day if you are a new user, if you are old user also seems to still need to increase your relationship in cyberspace!

A month ago we were invited to sail on a boat with some friends. Our children have found nothing better to jump into the sea from the deck, which was 9 meters from the sea.

While applauded our children, our friends told us they had invited a well known businessman, the elderly, which surprised everyone, he also decided to dive from the deck. Before jumping into the void said vehemently: “I do not let fear.”

Wise words. It would have been much easier for him to sit on deck with a drink in hand. Nobody expected him to dare to run such a feat, let alone their age. However, faced a challenge because he was afraid and decided to beat him.

This story made me think. I’m sure the gentleman had that same spirit to face the challenges of your business for life. I’m also sure it was the key to its success as an entrepreneur. Accepted the challenge to overcome their fears before they become comfortably confined to his comfort zone.